The Secret to Selling More Affiliate Products Than Your Competitors
It doesn’t matter what you’re selling, if you’re an affiliate then you have a whole ton of competition. You may be competing with dozens, hundreds or even thousands of affiliates promoting the same products you are promoting.
And guess what…
If you just go around putting banner ads up all over the Internet, you’re not going to make many sales. Your banner ads will just get ignored, relegated to obscurity. You’ll lose out to a number of other affiliates who’ll outsell you all day long using other methods.
Hold on a second...
No one likes to be beaten, especially not by the competition, and if you’re like me, then you want nothing more than to beat your competition. Once you know the secrets the super affiliates use, you too can outsell your competition.
So let’s get started right now with three tips and tricks for making you a top affiliate.
1) Engage With Your Audience
When you take a look at what the top affiliates are doing, and you’ll see that their focus isn’t on driving cold traffic directly to the vendor’s sale page. Super affiliates drive traffic to their own lead pages, build a list, engage this audience, and then drive these warm leads to their affiliate links.
Many aspiring affiliates see this process and try to mimic it. They set up their own lead pages. They give away enticing lead magnets to build their list. They send out gobs of emails to their list. They promote offers like crazy.
And what do you think happens?
Nothing, nada, zip…
Why you may ask. It’s because the list is about as responsive (and profitable) as a bump on a log.
So what went wrong?
In most cases the problem comes down to this: the affiliate didn’t take the time to build a relationship with the list. They just didn’t engage the audience.
Understand that just because someone joined your list doesn’t mean they’re now your best friend and they’re going to open and read every email you send. The only person who’ll do that is your partner or best friend. For everyone else, you need to gain their trust.
So what you need to do is send out a good edutaining content in every email. This is content that educates while being entertaining. Because at the end of the day, your prospects want solutions to their problems, but they don’t want to be bored out of their minds reading a lecture from you.
Here are a few more tips for engaging your audience:
- Give them what they want. Do your market research to find out what your subscribers want, and then give it to them. Test, test and test some more to see what they respond to the best, and give them more of what they want (and less of what they don’t want).
- Share your best stuff for free. When your subscribers see what sort of amazing secrets you’re sharing for free, trust will grow by leaps and bounds. By doing this you will start to create sales. You’ll also trigger reciprocity, which makes your subscribers feel obligated and compelled to buy what you’re selling.
- Email them often. You can’t build a relationship and engage people out in the brick and mortar world by talking to someone every once in a blue moon. Same goes for your subscribers. If you want to build a good relationship, then your edutaining emails need to land in front of them at least once a week.
- Recommend good stuff. If you wouldn’t recommend it to your mother or your best friend, then don’t recommend it to your list.
2) Presell the Product Being Offered
Just throwing up a link to your audience with little or no comment is the quickest way to the back of the affiliate bus. Think about it, you are inundated with emails pitching products and so are your readers. Without some content love you are going to be sent to the digital trash bin.
Your job, if you choose to accept it, is to sort through the different products in your niche, review them, and then recommend only the best products to your readers. The products you are using or ones that you know will provide value to your subscribers.
Believe me, that’s exactly what you readers want from you. They want to hear about the benefits of the product. They want to hear what you think of the product. They want to know why they should buy it.
Let me share a little secret with you
Your readers want to be guided by you. They don’t really want to take the time to sort through all the information. They are looking for you to help them understand if the product is right for them. Basically, they want you to tell them the product is right for them.
So what do you need to do?
When you look at it, this is pretty straightforward. All you need to do is presell the offer. You do this by sending out multiple emails covering the benefits of the product and provide answers for their most likely objections. By doing this, you warm your subscribers up to the offer. If you do this right, they will have their credit card out and ready to click the order button even before the sales page loads.And finally, here’s another way to crush your competition
3) Add Value to the Offer
You have to realize that you’re up against a lot of competition, and everyone is promoting the same offers. So in order to sell more than everyone else, you need to add value to the offer.
You want to create a product or service and offer it as a bonus to those who purchase the affiliate product through your link. If you are offering something unique that other affiliates can’t offer and it enhances the product you are promoting, you’re sure to get people choosing to buy through your link.
For example, if you’re promoting a software product, you might create a video that shows customers how to install the software, customize it, and use it for maximum benefit.
Maybe you’re promoting a copywriting course. A good addon would be a huge swipe file and headline templates that you can offer as a bonus to anyone who buys through your link.
Maybe you’re selling bodybuilding videos that cover everything from lifts to nutrition. You could offer meal-planning eBook to help customers go through their bulking and cutting cycles.
Bottom line is that if your bonus product enhances the use or enjoyment of the main product, then there’s a good chance it will boost conversions and put more money in your pocket.
These three tips you learned above aren’t something you use in isolation. Instead, you need to use them together for maximum effect. That’s because adding value to an offer doesn’t do a whole lot if you’re putting this offer in front of an audience that isn’t opening your emails or clicking your links.
Pre-selling an offer to a dead list also doesn’t work. And truth is, adding value to an offer doesn’t do a whole lot either if you’re not also pre-selling the offer. So the point is, use these tactics together for maximum benefit.
These are just three simple steps you can take to really boost your conversion rate and there are plenty more where these came from.
To discover the tips and tricks the top affiliates use to build and run their own affiliate businesses, check this out: www.affiliateprofitsclub.com.
You won’t find a better way to learn the truth about affiliate marketing, so check it out now and hurry, because this offer won’t last long.
- Engage with Your Subscribers - Take the time to build a relationship with the people on your list.
- Pre-Sell the Product You are Offering - In your correspondence, share the benefits that the product will provide. Answer objections that your subscribers may have.
- Add Value to the Offer - provide additional products or services that your competition isn't able to provide to win them over.