So, one of the questions that I see people asking online is “How can I get my squeeze pages to convert?”
I’ve been doing a lot of research on this and have found 13 things that you can do to make your squeeze pages convert.
In this article, I am going to share with you what I have learned so that you can start to implement them in your business too.
- The first question you should be asking yourself is “who am I trying to reach?” Basically, this boils down to who is your audience and what are they trying to fix.
- One of the most common mistakes that people make with their squeeze page is thinking more is better. This would make sense if people paid attention and read all the information. Unfortunately, this isn’t the case. The majority of people will see a crowded page, and leave the page.
- KEEP IT SIMPLE. If you can’t reach them in a few seconds, they are gone never to return.
- Split-test EVERYTHING. Use a tool lie “Google website optimizer” and test. Only change one thing at a time, but continue to test. Little changes can improve your opt-in rate.
- Remember your headline has one purpose, to grab their attention and lead them down the page. Your headline should be your focal point that immediately captures everyone’s attention.
- Be consistent! Inconsistencies lead to confusion, which leads to Potential customers leaving instead of opting in.
- This might sound obvious, but make sure your sales page and squeeze page are speaking about the same thing Do not have a squeeze page that refers to internet marketing in general and a sales page that informs readers about strategies to generate traffic.
- Sell the benefits, not the features. You are not selling a piece of meat. You are selling the sizzle of the freshly cooked mouth-watering steak that offers an aroma that fills the room.
- Your personal opinion is irrelevant. You may think you created the greatest headline, bullet points, and color scheme, but in reality, what matters is “what converts the best?”. Don’t forget #3. TEST EVERYTHING.
- Everything should be above the fold. Remember, your squeeze page should not extend past that fold, at least the important benefits and the opt-in form. The term above the fold comes from newspapers. On a computer, it refers to what people see without scrolling. They shouldn’t have to read beyond the main screen to get your message and opt-in. Tell them what you want them to do. Your visitors are looking for something. Why else would they be on your squeeze page?
Do not be long-winded. Simply tell them what they are getting and what they need to do.
- Colors do make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others. However, these colors vary based on your offers and audience. So try some different colors and test, test, test.
- Your squeeze page has one purpose. That is to get the visitor to subscribe or leave. Don’t clutter the page with logos, links to other pages or anything else that might distract them from this purpose. You can provide all of that after they have opted in.
- Ask questions. A great squeeze page approach is simply to ask questions that can be answered with a “yes” or a “no.” For example, “Would you like to lose 15 pounds?”
Just by being on your website they are in a so-called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt into your list.
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Let me know your thoughts, leave a comment below.