13 Ways to Make Your
Landing Page Convert
One of the questions marketers continue to ask is:
“How do I get my landing pages to convert at unbelievable rates?”
If your landing page isn’t converting at a high rate, then your potential for profits suffers.
Here are 13 things to do when building
your squeeze page for better conversions.
1. The first thing you need to ask yourself is “who am I talking to?” Essentially this boils down to who are they and what exactly do they want.
However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page.
2. The most common mistake that people make when it comes to crafting a squeeze page is believing more is better.
That belief would make sense if people would pay attention, read all the information, and then act accordingly.
Sadly, that is not the case.
The overwhelming majority of people will see a crowded landing page, become bored or anxious, and leave the page.
KEEP IT SIMPLE and think about the average person’s attention span (3 seconds).
3. Split-test EVERYTHING. Use “Google website optimizer” and test it all (graphics, opt-in button, fonts, your colors, headlines, etc…)
4. Remember everything should trickle down from the headline.
So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone’s attention.
5. Be Consistent. Do not list the information that could ever be perceived as being counter-intuitive to the point.
For example, do not construct a headline that reads “The unbelievable benefits of weight loss” and then includes bullet points that focus on the benefits of exercise.
Inconsistencies lead to confusion, which leads to losing potential customers.
6. Make sure your sales page and squeeze page are centered around one another.
In other words, do not have a sales page that informs readers about strategies to generate traffic and then have a squeeze page that refers to internet marketing in general.
7. Be enticing and sell the benefits. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.
8. Forget your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (“what converts the best?”).
Remember #3. TEST EVERYTHING.
9. Stay Above the Fold. Remember, your squeeze page is likely to extend past that fold, which divides a computer screen into what people see without scrolling and the bottom that is accessible to those who choose to scroll.
The difference is that those who want to scroll should be the individuals who have not made up their minds.
So that means your visitors should see the most important stuff (the headline, bullets, and opt-in form).
10. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page?
Do not be long-winded. Simply tell them what they are getting and what they need to do.
11. Believe it you not, colors do make a difference.
Distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience.
So try some different colors and test, test, test.
Note: Try introducing opposite colors from the color wheel to your page and see if that helps.
12. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you have been in business.
Additionally, you can include any awards or certificates that show legitimacy.
Remember, DO NOT clutter the page.
13. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a “yes” or a “no.”
For example, “Would you like to lose 15 pounds?”
Do you want to be loved by everyone?
Would you like to look 5 years younger?”
Just by being on your landing page they are in a so-called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt into your list.