Have you ever taken a quiz?
Did you get the results for the person giving the quiz?
If not, didn’t you want to know what others thought?
Quizzes are a great way of learning more about your niche.
But, did you ever take into consideration how you can use that quiz…
for getting subscribers on your list or,
for understanding what your next post or product might be.
There are so many different ways you can use quizzes in your business.
Use Quizzes for Lead Generation
One thing that I see very few marketers do is use quizzes for lead generation.
They may use a quiz, but I have not found anyone offering the results, for an email address.
I don’t know about you, but I want to know how others answer the questions.
What simple way to get people to give you their contact information and, the answers to what they need to help with.
It’s a no-brainer…
This is a good method for social media.
Use Quizzes for Marketing
What about using a quiz in your marketing efforts?
You offer a quiz that in the end presents a different product based on their answers.
I know this one may seem a bit tricky, but it can be done.
Guess what, it could be the same product for different results, just with a different spin on the promotion or, you could have different products based on the answers.
Use Quizzes for Content Creation
Have you ever had writer’s block?
I just didn’t know what to write about.
Yeah, me too. It can be tough at times.
Quizzes are a perfect way to get ideas.
By offering a quiz that asks questions about the niche you are in, you can get ideas on what things are important to your audience.
Think about it, how better to connect with people. Write about the things that are on their minds, right now.
Use Quizzes for Product Ideas
Everyone talks about doing market research…
Get the pulse of your audience, right?
Here again, a quiz is a perfect way to do market research.
By asking the people you are trying to reach what they need help with, you immediately get answers to what new product would be valuable…
and marketable.
Use Quizzes on Other People’s List
Now here’s one you may not have thought of…
It goes along the lines of lead generation, but I felt it deserved its mention.
If you are a marketer, you are always looking for ways to grow your list.
Honestly, eBooks are not as popular as they used to be.
What’s worse is most people just grab the eBook because it’s free and it never gets read, or it gets a quick look and ends up on their digital bookshelf.
With a quiz, you pique the person’s curiosity, get them to share information they otherwise would not share.
And if done right, gets you their contact information and, the person thinking that you might have information worth getting.
All this without ever having to offer them anything more than the results of the quiz.
Take it one step further… just because they are in the niche you are working, doesn’t mean they are interested in everything.
Using the quiz properly provides the opportunity to segment your list and offer the information and products they want.
Well, there you have it 5 ways you can use quizzes in your business.
I hope you see the value of quizzes and found this information useful.
Let me know what you think, leave your comments below.
