The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won't Work) // Have you heard the saying, that rules are meant to be broken? Well, there's one rule in marketing that won't change, and it'll continue to work. And if you break it, you won't do well.
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Well, the rule is, the rule of seven.
It's the rule that you cannot break.
If you think about marketing, it's changed over time.
You used to be able to build a business from just one channel.
If you look at Facebook, they grew by sending you e-mails, being like, your friend invited you to Facebook.
If you look at Dropbox, they were all over social media.
Share this on Twitter to get more free space.
If you look at a lot of other companies, they grew through one channel, like let's just say Google AdWords or SEO.
But you can no longer grow through one company.
The other thing that you'll find is, even if you find a few channels that are working out, you have so many competitors these days, that just hitting people once, won't cause enough conversions.
From all the data that we've looked up at content marketing, social media marketing, even AdWords.
People need to see your brand roughly seven times, technically I'm holding up eight fingers, but seven times before they end up converting into a customer. So once they see you seven times, interact with your brand, they're much more likely to convert.
Now, let's break down how you can leverage the rule of seven.
One, be on the social wagon.
When you're on the social wagon people have comments, questions, you can be there to answer and interact with them.
That's a great way.
Not just posting content on these social sites, but also interacting, taking the time to respond to comments, helping them out, responding to their messages.
That's the first thing you need to do.
The second thing you need to do is leverage SEL.
By being visible on the search engines, more people are going to see you.
They're going to see your company.
They're going to see your brand.
You're going to do better.
And you can do things like content marketing.
You can do things like social media marketing, link building, interlinking.
They all help, but SEO is very valuable.
Google's the most popular site in the world.
If you're not there, you're not going to get as many eyeballs.
The third thing I want you to do is leverage paid ads.
Not just on Google, but also Facebook, Taboola, Outbrain, banner ads, media buys. Any form of ads.
You can go over to Facebook and click on Info and Ads.
So you're going on Facebook to any of your competitor's fan page, click on Info and Ads, and you can see the ads that are running.
This will give you a head start.
You can also use tools like Ubersuggest to see where your competitors are getting traffic from.
This will help you also get a head start.
The fourth thing I want you to do is update your content.
You already know content marketing's effective.
You're writing content, but what very few people are doing is updating their content.
You'll find that if you just write content and stop writing it, eventually your rankings will keep dwindling down and down. Why?
If you don't keep your content up-to-date, you won't continue to rank, and people won't keep seeing you.
The last thing I want you to do is keep sharing your content.
You know you're already on these social sites.
People are already seeing your stuff when you post, but not everyone does. The algorithms are so restrictive, it's very rare that even ten, twenty percent of your audience is going to see whatever you post.
So might as well share that same piece of content three, four, five times over the course of a year.
It'll help you get more juice from that same piece of content. In essence, you're continually sharing, you're continually repurposing it.
That'll help you get more eyeballs, more people back.
And as a bonus tip, use tools like Hello Bar and Subscribers to keep getting people back to your site because once they land there, through push notifications and e-mails, you can get people to come back to your site.
Which will cause you, in the long run, to get people in touch with your site seven times, in touch with your brand seven times, to engage with your brand seven times, to engage with you seven times, and hopefully, buy your product or service.
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