The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won’t Work)

The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won't Work) // Have you heard the saying, that rules are meant to be broken? Well, there's one rule in marketing that won't change, and it'll continue to work. And if you break it, you won't do well.

How Digital Marketing Will Change in 2019 (video):

DON’T Use Paid Ads My #1 Organic Marketing Strategy (video):

Well, the rule is, the rule of seven.

It's the rule that you cannot break.

If you think about marketing, it's changed over time.

You used to be able to build a business from just one channel.

If you look at Facebook, they grew by sending you e-mails, being like, your friend invited you to Facebook.

If you look at Dropbox, they were all over social media.

Share this on Twitter to get more free space.

If you look at a lot of other companies, they grew through one channel, like let's just say Google AdWords or SEO.

But you can no longer grow through one company.

The other thing that you'll find is, even if you find a few channels that are working out, you have so many competitors these days, that just hitting people once, won't cause enough conversions.

From all the data that we've looked up at content marketing, social media marketing, even AdWords.

People need to see your brand roughly seven times, technically I'm holding up eight fingers, but seven times before they end up converting into a customer. So once they see you seven times, interact with your brand, they're much more likely to convert.

Now, let's break down how you can leverage the rule of seven.

One, be on the social wagon.

When you're on the social wagon people have comments, questions, you can be there to answer and interact with them.
That's a great way.

Not just posting content on these social sites, but also interacting, taking the time to respond to comments, helping them out, responding to their messages.

That's the first thing you need to do.

The second thing you need to do is leverage SEL.

By being visible on the search engines, more people are going to see you.

They're going to see your company.

They're going to see your brand.

You're going to do better.

And you can do things like content marketing.

You can do things like social media marketing, link building, interlinking.

They all help, but SEO is very valuable.

Google's the most popular site in the world.

If you're not there, you're not going to get as many eyeballs.

The third thing I want you to do is leverage paid ads.

Not just on Google, but also Facebook, Taboola, Outbrain, banner ads, media buys. Any form of ads.

You can go over to Facebook and click on Info and Ads.

So you're going on Facebook to any of your competitor's fan page, click on Info and Ads, and you can see the ads that are running.

This will give you a head start.

You can also use tools like Ubersuggest to see where your competitors are getting traffic from.

This will help you also get a head start.

The fourth thing I want you to do is update your content.

You already know content marketing's effective.

You're writing content, but what very few people are doing is updating their content.

You'll find that if you just write content and stop writing it, eventually your rankings will keep dwindling down and down. Why?

If you don't keep your content up-to-date, you won't continue to rank, and people won't keep seeing you.

The last thing I want you to do is keep sharing your content.

You know you're already on these social sites.

People are already seeing your stuff when you post, but not everyone does. The algorithms are so restrictive, it's very rare that even ten, twenty percent of your audience is going to see whatever you post.

So might as well share that same piece of content three, four, five times over the course of a year.

It'll help you get more juice from that same piece of content. In essence, you're continually sharing, you're continually repurposing it.

That'll help you get more eyeballs, more people back.

And as a bonus tip, use tools like Hello Bar and Subscribers to keep getting people back to your site because once they land there, through push notifications and e-mails, you can get people to come back to your site.

Which will cause you, in the long run, to get people in touch with your site seven times, in touch with your brand seven times, to engage with your brand seven times, to engage with you seven times, and hopefully, buy your product or service.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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Product Creation – 8 Simple Steps for Success

Product Creation - 
7 Simple Steps for Success

Are you a product creator or just want to be?

There are many people that are trying product creation to build their digital business.

It’s an admirable and worthy approach, but...

it can be intimidating, especially if you are on your own.

Which is where most of us find ourselves. 

In this article, I will share with you 8 simple steps to take for successful product creation.

This is an update from my previous article 7 Steps for Product Creation Success.



In order to understand what pains or problems people in your niche are dealing with you need to do research.

Many marketers will tell you that doing a keyword search is all you need to do.

This is beyond wrong…

If you expect to build a product that your niche will purchase, you need to get inside their heads.

This means taking the time to do some digging.

It may sound like a lot of work, but don’t get me wrong…

you can learn get all the information you need without much trouble.

Here are a few places to get started:  Forums, Facebook groups, other marketers’ websites, magazines and more.

Just do some legwork and look for the golden nuggets.


Domain Name

Once you have done your research it’s time to choose and domain name.

Now, there are many different domain extensions available, but for the best results you want to find a .com domain.

This may take a bit of searching, but it will be worth it in the long run.

Using a keyword phrase makes it a bit easier. Having a domain with your keyword in it helps when it comes to Google searches and ranking. 

Do your homework and don’t be tempted to use an extension other than .com.


As I am sure you are aware, there are hundreds of companies that offer hosting services. Some are free, but many are paid services.

This is something you don’t want to skimp on…

The last thing you want is to have an issue with your website when you are in the middle of your product launch.

Downtime could be the difference between making a huge financial splash or bombing like the TV show “Caveman”.

What you never heard of this one…

My point!

Choose a hosting company that will be there when you need them most.  One you can depend on to respond quickly.

I personally us D9 Hosting and have found them to be extremely helpful and very responsive. I have never had to wait for assistance.

Any issue I have had was resolved within minutes of me opening a ticket.

This is the kind of hosting company you want to work with. 

There are other good hosting companies, but for my business I rely on them.



Graphics can make all the difference in how your product is perceived.

Unless you are a graphic designer, you want to leave this to someone who does this for a living.

I know you can find loads of people on Fiverr that do graphics. There are some good graphic artists that use Fiverr to market themselves. 

Don’t be fooled by the $5 entry…

To get good professional quality graphics, you can expect to pay more.

You’ll need a header and footer for your website pages, eBook covers, video graphics and if you plan to work with affiliates, and you should, you will need graphics for this page too.

A good way to find a graphics person you can trust by talking with others. If you have a relationship with other marketers, ask them who they use. 

Make sure to do your due diligence. Ask for examples of their work.


Build an Outline

Once you have done your research, it’s a good idea to create an outline.

This is the step that will lay out what you want to convey in your product.

The information that you want to include…

By building an outline you are able to focus your efforts in the areas most important for your potential buyers.

A good way to approach this is too just write down the main points you are going to cover.

Then add the any sub points for each main point. 

They don’t have to be in order, you can do that later when you are building out the details.

Just get your main thoughts down on paper. I do mean paper, not digital paper.

Using paper for this will help your mind to focus. 

You can transfer it to a Word document once you have determined the flow.


Add Your Content

It’s now time to fill in the details.  Add content…

This can sound intimidating to many.  Oh man, I have to write stuff down.

Just start writing what comes to mind for each point you have outlined.

You can review it later and make adjustments as needed.

Look, even the best writers in the world make multiple edits before they complete their project.

If writing bothers you because you type slowly or have poor spelling skills…

you can talk into a recording device and have someone transcribe it for you.

There are services like rev.com that will do this for a fee.  They charge a dollar a minute.

You can get your product out sooner and once transcribed all you have to do is make some edits and you are ready to go.


Just be sure to pause often, collect your thoughts, record and pause as often as needed. This will keep your time down.


Choose a Platform

Choosing the right platform or platforms to sell your product is important.  Depending on your niche, one service will be better than another.

As an example, if you are in the dog training niche or maybe gardening…

Clickbank might be the best platform for your product. 

If you are in the make money online niche, you may choose JVZoo, Clickbank, Warrior+ or another platform.

Just make sure you are using one that fits your niche, and your audience.  Trying to use a platform that doesn’t fit will greatly affect your success.


Plan Your Launch

This is where the rubber meets the road. Getting your product to the market.

Timing is everything…

The last thing you want to do is plan your launch at the same time a top marketer in your niche is launching their next product.

There is a good reason for this.  Earlier I mentioned that you should be considering working with affiliates.

Well, if they have a choice between promoting your product or the big marketer in your niche…. they are going to go with the marketer they are more familiar with. 

If you plan to go it on your won without affiliates, trying to launch your product when there is a top marketer promoting their new product, yours will be lost in the noise.


Bonus - Follow a Proven Method

There is nothing more important that following a proven method.

One that has been tested by others and proven to work.

This I can attest to.  For several years, I tried to different things thinking this was the best way to proceed.  Over and over I fell short, there was something missing, but I just didn’t know what it was.

That’s when I decided I needed help, I needed to find a method that worked. What was more, I needed someone that would be there to help me when I hit a snag.

What I found was everything I needed and more…

I found the Partnership to Success program.  This program from John Thornhill has been used by marketers that were just like you and me.  They went from scratching their heads to successful marketers making life changing profits.

This is the program I am using to create my own economy and…

I know it can do the same for you.

It’s your time to stop the madness and start building your own economy.

So, what are you waiting for - Just click the button to learn more.

There are of course things that you must consider with each of these steps, but these will get you started on the right path to success with your product creation.

I hope you found this helpful. Let me know what you think, leave your comments below.


How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month)

How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month) // You see people like me doing consulting services and making money from it. Would you like to learn how you can do the same thing?

How to Start Your Own SEO Agency | Find Quality Leads For Your Digital Marketing Agency (video):


The first thing you need to do is go and find companies.

Everyone thinks oh I need to buy this course, or this service that teaches me how to create an agency.

Yo don't need to do any of that.

I'll break it down in the most simplistic fashion:

You go online and find companies that you can help.

That's the first step.

And it's as simple as going to site like Crunchbase and looking for all the venture-funded companies.

If someone raised a lot of money, what does that mean?

They got to spend it.

And they got to spend it on people like you who can help them grow their traffic and sales.

Now you may be like, hmmm, I don't have a lot of experience.

I don't have a lot of case studies.

I'm not going to be able to get a lot of these customers.

I'll teach you how to do that as well.

Step two.

Now that you found a list of companies that you can potentially help, I want you to go through their website and really look at it and be like, what can you do to help em?

Don't just say oh I can help em with their SEO, I can help them with their paid ads.

I want you to really break down everything that they're doing wrong and how to fix it, like line item by line item.

The more detailed you are, the better off you're going to be.

If you don't get detail, this isn't going to work.

Step three, Eliminate all of the companies on that list that you can't provide enough feedback for.

If you can't provide pages and pages of feedback, you're not going to do well.

You need to break all of that down, so then that way, people can get all of that insight.

When they get that insight, they're much more likely to hire you.

They want the meat, they want the guts.

The next step, I want you to email the CEO, the founder of that company, the head of marketing, your sheet breaking down everything that they're doing wrong.

And at the end, even tell em, sorry to be blunt, I just want to help you grow.

If you need help implementing any of this, let me know.

I don't mind working something out and helping you guys out.

If you send out five of those emails, you'll get one to two customers like clockwork.

If you're not, that means you're not sending it out to the right people, in which these people aren't raising millions of dollars.

If they haven't raised at least one to two million dollars, you're wasting your time emailing them.

Also on that note, when you're emailing them, you need to keep following up as well.

In many cases, I'll email them, I'll text them, I'll call em.

I'll do whatever it takes to make sure that they read and see that document.

And you'll find that some people will be offended, some people will like you, and some people will hire you.

But it really is one to two out of five will hire you as long as you're sending out really thorough emails.

The email doesn't have to be pretty, doesn't have to have all these crazy cool graphics.

It can just be basic emails breaking down what they're doing wrong, how to fix it.

And when you lay it out step by step, where they can do it without even hiring you, they're more likely to hire you because they're like, oh, you'll send me everything.

I trust him.

I can see his game plan.

Why not just hire him?

I'm strapped for time.

Because the moment someone raises venture capital, they got to move fast.

And that's your advantage.

That's how you create a digital marketing agency and get your first few clients and get over $10,000 a month in income.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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My Marketing Plan Process – 6 Steps to Marketing Any Business (Products or Services)

My Marketing Plan Process – 6 Steps to Marketing Any Business (Products or Services) // Have you ever marketed your company and just found that everything you're doing isn't working? Today I'm going to share with you my marketing planning process, six steps to marketing any company.

My (Daring) 5 Year Business Plan For The Neil Patel Brand (video):




Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan.

The first thing you need to do, is to define your goals.

Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales?

You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them.

The second thing you need to do is understand your customer.

I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level.

I'm talking about really understand your customer.

Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them.

It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.

If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.

The third step you need to do is assess key strengths.

Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once.

Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first.

Step four, pick one marketing channel.

You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength.

You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.

Now, it's time for you to do competitive research, look at your competitors, what's working for them?

Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid.

The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money.

So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages.

When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for.

This will all give you ideas on what you should be focusing on and what you shouldn't be.

Step six, this last but not least, define how you're going to make money.

Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you.

But the thing is, getting traffic is only half the battle. You got to convert those people.

You need to figure out how you're going to make money.

And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path.

Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.

Or whether it's through things like Crazyegg, where you can run AB testing.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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8 Things You Can Do to Get More Emails Opened

8 Things You Can Do
to Get More Emails Opened

When I first got started online, many light years ago… it was easy to get emails opened. You could expect to get 50 to 60% of your emails opened.

People would read and respond. It was great, business and life was good, but it was a novelty then.

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