7 Steps For Product Creation Success

and 3 Things to Avoid

This is my reset and do over.

In my last post, I shared how the previous year went. It was to say the least less than what I had planned.

So, through a little intervention from a friend I have been able to gather my thoughts, analyze what went right and what went wrong.

From the ashes, I will start to build anew.

Let’s begin with what has been learned

First, you can’t just set a goal and expect it to happen. Setting a goal is a waste of time unless you have also taken the time to develop a plan to reach that goal.

Think about when you plan a vacation. If you are like most, you choose a destination and then map out how you are going to get there.

You don’t just jump in the car and go, right?

Well, that is exactly what you need to do when setting a goal.

The second thing I learned in the previous year is that you must remained focused on one thing and only one thing.  What I mean by this is…

Avoid Distractions

Stay away from other products and programs that make promises of easy money or new systems. Although they may have merit, they will distract you from what you have already started.

Thirdly, I discovered that you must be very choosy in who you associate with. There will be the naysayers, the ones that tell you it can’t be done and you are wasting your time. Listen to them enough and you will start to believe them.

It is also important to be careful of who you may want to work with.  They may have good intentions and tell you they are all in, but guess what…

they will have distractions pulling them in other directions too. This can sidetrack you in a hurry and end up derailing your plans.

Now I want to get into how I plan to reach my goal. I am going to layout the steps that will be taken.  Please understand, there are other ways you can plan…

If this way doesn’t fit your mindset, then you are welcome to research and develop your own game plan. The important thing is to create a plan and stick to it.

The key is to create a plan that is easy to follow, that has as many steps that are needed to accomplish your goal in the shortest time possible. Creating simple steps helps to guide you through the creation process.

Each step you complete is a small victory.

I am planning to do at least one product launch this year.

In order to reach this goal, I am mapping my way for the launch.

  • Establish a timeframe and timeline

This means setting a date for when the launch will begin and...

…how long it will last.

Now that this has been determined, the next thing is to...

  • Determine what will be included

eBook, Audio, Video, Cheat Sheet, Resources, Mind map, etc.

What is the frontend product?

How about the upsells and downsells?

Will there be bonuses and…

…what will those bonuses be?

Now that you know what your product is going to look like when completed you are ready to move on to the next step.

  • What you will outsource?

Let’s face the truth here…

if you try to do everything yourself, you will never get it completed. Unless you are not working or going to school, your time is limited and…

without help you are destined to fail.

There are many places you can outsource portions of your product creation without breaking the bank.

I will go into outsourcing in another post.

Ok, the timeframe and timeline have been created, the product defined and what needs to be outsourced determined.  It is time to…

  • Create the Product Outline

A good way to build the outline for your product is by building a mind map. It’s important to lay out the basics of what the product will be.

The chapters, sub-chapters and so on.

This will serve a dual purpose. It will serve to keep you focused on the product and as an add-on for the product itself.

  • Assemble Your Team

Now it’s time to choose the people you will work with on your product.

You have already decided what you will outsource, so it’s time to find the right people for those things that you have determined are better off being done by someone else.

There are many different places you can find good qualified people. The important thing is to do the legwork and find the best people that will fit your business and your budget.

  • Engage with affiliates

You need to have people that will help you promote your creation. You can’t expect to be able to rollout a product by yourself.

Think about it, how many people can you touch right now on your own? Even if you have a good sized list, you are still limited to that number, that is…

Unless you recruit others that have authority in your niche, you will be limited in who will know about your great product. When these people promote for you, your reach becomes much larger.

Of course, this means you will have to compensate these affiliates for their efforts. You will need to decide what that compensation will be…

What percentage of the purchase price will you pay them?...

  • Plan Your Marketing

We can’t forget this part…

How will you market the product? Will there be a prelaunch plan? What materials will you provide for your affiliates? Email swipes, bonus page, banners, videos…

This is as important as the product itself. If it’s your first product, then you want to make sure you provide enough resources so that you make it easy for your affiliates, as well as yourself.

Realize that this is the reader’s digest version of what you need to prepare for in order to give your product launch the best opportunity for success.

There is one more thing that I need to share with you…

  • Focus, focus, focus…

With all the distractions that we are bombarded with each and every day, it is important to stay focused. This means, putting your project first. You need to be committed to this above all things. You can accomplish so much if you are truly committed and determined to succeed.

Sacrifice to Succeed

What are you willing to give up in order to make your product a success? This is a question that you need to ask yourself, and then do it. Unsubscribe to lists that are just promoting to you. If you spend time on Facebook or YouTube, put that aside until you get your daily tasks completed.

Follow a Proven Method

If you need a support group, then I suggest you work with a mentor who has done what you want to do. It’s much easier to follow a proven plan.  I personally work with John Thornhill and the Partnership 2 Success program.

If you truly want to get over the hump and become a product creator instead of a product consumer, then, now is the time to do whatever you have to and make it happen.

Over the next few weeks I will be working on creating my product and…

I will share with you in more detail on each of these steps. More than likely, as I build my product I will find more that needs to be taken into consideration. As that happens I will share this with you.

Until next time…

Let me know what you think, leave me your thoughts below.



Being An Online Marketer Can Be a Lonely Place

Sometimes you may feel like you are on an island…

I know I do.

Being an Online Marketer is a lonely place at times.

Then there are those moments when out of the blue when you least expect it someone, an acquaintance or a friend that reaches out to see how you are doing.

It is in those moments when you realize you are not as alone as you may think.

That person takes the time to make sure that you are OK.

Offers a helping hand or some encouragement.

Recently, I was in a funk and was concerned about whether I was doing the right thing.

It was at a time when I was considering walking away from it all.

I had set a goal for myself at the beginning of the previous year to rollout a product I had been working. It would be a defining moment and the beginning of creating my own economy.

Well, what I had set as a goal fell to the wayside as the year progressed.  The longer the year went, the further away it felt.

I had a couple of setbacks that caused internal pain and lead to me ultimately abandoning that lofty goal on the side of the digital road.  When the year ended I was disillusioned, disappointed and defeated.

So, maybe you can relate…

I don’t normally talk about people directly, but I want you to know that Steven Alvey, a person that I met last year and have only interacted with a few times is that person.

I had responded to a Facebook post of his and he responded to me privately.  He told that i already have what I was referring to in the post. It is the coaching program we are both.

Now he could have ended there, but alas Steven asked me if I had launched my product yet. The answer was NO. This started a conversation that has led me to renewed vigor and purpose.

I won’t go into the details but suffice it to say, I gained new clarity on what I needed to do.

If you have been online for any length of time, you will see marketers tell you “IT’S NOT YOUR FAULT”.

Well, I’m here to tell you the truth…


YES, that’s right – it’s your fault.  Live with it, if you don’t, you will never get to where you want to go.

So here I am telling you that I had that person reach out to me just a few days ago.  It was totally unexpected, but greatly appreciated.

I promised myself that I would eliminate the negativity from my thoughts and move forward in a positive way.

And… this is the first step

Sharing this with you.

You are probably wondering why I am saying it is your fault, right?

You see everything you need you already possess. The problem is you don’t believe it yourself.

I speak from experience…

When it comes to working in my current occupation, I challenge myself every day to learn more, to be the best I can be at what I do and have overcome many things that most would have never tried.

That’s not to say I am anything special… Believe me, I’m not.

I just had a passion, a commitment to myself that I would succeed. I was committed to a change of direction in my life and I knew that somehow that it was going to happen.

And it did…

So, at the end of the previous year when I looked back at the goal I had set, but didn’t reach.

I started to ask myself why?

Didn’t I have the aptitude?

Was I too old?

Beyond my reach?

Am I following the wrong program?

I could go on, but you get the point.

Well, the more I questioned myself the easier it got to think negatively. I’m a very positive person, but this was draining me big time.

It would have been easy to walk away defeated, but something inside kept me going.

Well, I’m here to tell you the conversation that I had with Steven couldn’t have come at a better moment.

I am grateful for the time that he spent with me.

So, it’s time to start to share with you how this has changed my thoughts and ultimately the way I will go forward.

First, I know for a fact that there is nothing in this world that I can’t do if I put my mind to it.

And I am sure you can too!

Look back at all the things you have accomplished in your life to date. It doesn’t matter if you are 15, 25, or 65. There are tons of things that you have been successful at if you just think about it.

You learned to walk and talk. Learned to tie your own shoes. You graduated from school.  You got a job… The list goes on and on.

I’m laying out a game plan of steps, not huge goals, but small goals that I can accomplish each week that will give me that winning feeling that we all need.

Small successes lead to bigger successes and ultimately your goal.

Look, there are tons of books on goal setting and positive attitudes. They are great, but they aren’t going to do a lick of good if you aren’t able to see the light of day.

I’m going to be writing an article about how I am going to take what I considered a failure and turn it into a success story. When I look back this time, I will see struggles that I overcame and successes that propelled me forward.

If you want to find out what I am planning and how you can too.  If you want to see what I am going to be doing to make that change of direction, sign up to receive my latest updates.

Let me know what you think, leave your thoughts and comments below.

8 Ways to Get Your Emails Opened

In today’s world everyone receive more and more emails in their inbox.

It’s becoming harder and harder to get your emails noticed, let alone opened.


Too Many Words Lead to Confusion

Why are too many words confusing?

Today I want to talk about how easy it is to confuse your customer by using too many words.

I was on a WebEx call recently with a customer.

They were looking for help with setting up a product they had purchased from my company.

The customer has been working with another person in my company and a consulting firm. They were getting ready to deploy and thought they may need to make some adjustments to the configuration before rolling it out.

The first question they asked, was an easy one and I answered it right away.  It was an easy “No, you can’t do it that way.”

The conversation went on with the rest of the people on the call and for a time I just listened.

Finally, I spoke up. The approach they were taking was going to leave them vulnerable and I just had to say something. It was all good and well except, I used way too many words to explain the error of their ways.

This lead to confusion on their part and that brought on more questions.

What should have been a very short explanation turned into a long discussion. About ten or fifteen minutes later, I finally got to the point.

So, what the heck does this have to do with network marketing?

Have you ever gone to a Landing page that took an hour to read (Note: exaggeration alert), and still didn’t explain why you should be interested. After just a few seconds, you get confused and click away.

The same thing goes for a sales page. Now I know, the so-called experts tell you that the more words on a sales page the better. This may be true, let me ask you this…

How many times, have you just skipped to the bottom of the page to see the price?

Then and only then do you take the time to go back and skim the content to see whether it’s something that you might buy.

It’s important to tell your prospects what they need to know. What’s even more important is not using one word more than is needed.

When it comes to a landing page, if you can say it in ten words, don’t use fifteen.

If you are writing a sales letter, then only use as many words as you need to paint the picture that’s needed.

Get any of this wrong and confusion sets in with your audience and that spells failure.  This one thing can mean disaster for your offer. It doesn’t matter if it’s a lead page or a sales page.  When you get too wordy you are going down a rabbit hole to nowhere.

Understanding how to convey my message online is totally different than conveying to my customers in person and on the phone.  This is why I decided to hook up with someone who has the knowledge and expertise to help me make that all-important transition.

So, before you write your next blog post, create your landing page or write your sales letter, take the time to think about what you are trying to convey. Understand the exact point you are trying to get across and focus on sharing with only the words you need to make that point.

Remember, being a gabby Gus won’t win you any contests.  Besides, isn’t your main objective to make money online?

Let me know what you think, leave your comments below.


David Wakeman

P.S. Don’t forget it’s easier to get where you want to go when you have a guide or a roadmap.  To shortcut your learning process check out this free webinar.


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