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52

How to Ace a Digital Marketing Job Interview

You got this opportunity for this amazing digital marketing job, but you’re nervous, you’re stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don’t have the right answer? Will you lose the job? Will you get it? Today I’m going to teach you how to ace that digital marketing job interview.

RESOURCES & LINKS:
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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master)

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How to Start A Career in Digital Marketing in 2019

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Tip number one, give past examples.

Look, if you’re going for an interview at a digital marketing job and you can show that you’ve done amazing stuff in the past, you’re going to be better off.

If you don’t have examples of client stuff that you’ve done or stuff that you did for other jobs or other companies, well what you should consider doing in the short-run is creating your own website.

When you create your own website and you start doing experiments, at least you can show that.

That’s better than nothing else out there.

Another tip, when you’re interviewing, look at the company you’re applying to.

See how they could improve. Go into the interview being like, “Hey, are you open to suggestions? “Well, based on what I can see, what you’re doing, “what your competition’s doing, I would do one, two, “and three that’s different. “Have you tested these things out? “If so, what are the results?”

And if you’re not sure to figure out what they’re doing versus what their competitors are doing, check out tools like Ubersuggest.

The other thing, I hate it when people interview with me and they use fancy words.

Don’t try to use buzz words or fancy words to show that you’re smart.

Tell me how I can fix stuff. If you can’t tell me how I can fix stuff, I don’t care.

So let’s go over some of the most common questions.

#1 What is your experience with digital marketing?

If you can’t break down what you’ve done, whether it’s for someone else or your own experience running your own website, you’re going to have a tough time getting the job.

What are your qualifications?

How do you learn digital marketing?

You need solid answers for this. And typically, you want to focus. Your qualifications shouldn’t be you’re a jack of all trades.

The market’s changing. People aren’t really hiring jack of all trades.

They’re hiring people who specifically specialize in tactics like SEO, pay-per-click, Facebook Advertising.

Heck, we have people in my ad agency, Neil Patel Digital, that just specialize in Facebook Advertising.

We have a whole different group of people that just specialize in Google AdWords.

So it’s okay to specialize. Companies prefer that.

And we tend to hire people who specialize versus generalists. Because the ones who specialize, yeah they may not be able to do everything, but the things they do do, they’re going to do a much better job at it.

You also want to ask yourself, “Hey, what would you do differently in that company, in that marketing department?”

Not just from tactical on the site, could be structurally.

Whatever it may be, if you can’t answer that, then you’re probably not going to do too well in an interview.

And it can’t just be some general answers like, “Oh yeah, I would test out SEO, I would test out content marketing.”

It needs to be specific.

“Look, I noticed that your competitors blog on a lot of educational advice, and based on this data that I found from Ubersuggest, they’re getting traffic and backlinks.”

Do you see how I went really specific in that?

That’s what people want to see when you’re being interviewed.

You also are probably going to be asked, what digital marketing tools do you use?

How would you deploy them if you got this job?

How would you use them?

You don’t want to give generic answers like, “I use Google Analytics.”

Everyone says they use Google Analytics.

You need to get very specific and actually show if you want to say, “I use Google Analytics,” you’ll be like, “Well I use Google Analytics and I know you guys do too but have you guys been checking out the cohort report? What a cohort report does is it shows you how many people are continually coming back to your site. If they continually come back, you’ll build a stronger brand. If they don’t, you won’t build a strong brand.”

Those are the types of questions people are going to ask, and when you have answers to them, that’s how you ace your job.

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36

How to Increase Your eCommerce Sales by 10% With Email Marketing

How to Increase Your eCommerce Sales by 10% With Email Marketing // You could be making 10% more money tomorrow. The tips I’m going to share with you today can increase eCommerce sales by upwards of 10% right from the moment you start implementing them. So if you want to learn how to sell products easily through Email Marketing, keep watching.

RESOURCES & LINKS:
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99.9% Of eCommerce Products Will NEVER Sell Without this!

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Do THIS if Your eCommerce Product Doesn’t Sell

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Hello Bar:
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People come to your site, they may look at your stuff, you could even do things like remarketing campaigns because most of the people that come to your site, they’re not going to buy right then and there.

But what’s more effective then just running remarketing campaigns?

Is to collect email addresses.

You can do things like offering incentives to collect emails such as a $10 coupon, free shipping, whatever it may be.

There’s tools like Hello Bar, your eCommerce site, you’ll be able to collect more emails.

It only takes a few minutes to set up.

It’s easy to go.

And boom, you’ll generate more sales.

Now after you’ve started collecting emails, the second thing that you need to do is start writing copy.

And this isn’t just copy to be like, hey check out this sale and promotion that we’re doing.

Yeah you can do that.

But where you’re going to see a bigger impact in revenue is when you collect the email and that person was on your product page that’s selling toilet paper, you know that your email copy should be around toilet paper or the bathroom.

Now when someone comes to your site and you collect email from the toilet paper page, you don’t want to send them emails in regards to selling them a television.

It needs to be relevant.

And that’s the key because if you don’t figure out, segment out your list and figure out what emails you should be sending out and to who, you’re not going to do well.

And the beautiful part is with Hello Bar you’ll be able to do that.

The third tip I have for you is to do partial check-outs.

So when someone goes to your check-out page they’re on that step.

Their asking for their name and email.

Then the second page should be their credit card information.

The reason I’m saying you do partial check-outs is because you can then get their name and email address.

So when most people don’t buy, you can now email them to follow-up to convince them to finish their check-out process.

The fourth tip I have for you is to segment out your emails once people buy.

So you should have a different group of emails just for all the people that’ve made one purchase from you or more.

The moment someone makes one purchase from you, it’s so much easier to get them to make a second, or third, or fourth purchase from you.

These people you want to continue to email.

Offer them other upsales, downsales related to the product you are offering.

This will help you generate extra revenue from those same visitors without spending more dollars on ads.

And last but not least, and this is a bonus tip, use tools like subscribers to get people to subscribe through their browser so that you can get them to come back if they have left the check-out or if they are viewing certain products you can get them to come back, finish the check-out, and generate extra revenue on top of what you’re doing with email marketing.

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43

Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand

Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand // Do you want to know what the oldest marketing technique out there is? It’s storytelling. If you haven’t used storytelling in your marketing yet, you should. And I’m going to show you exactly how to use storytelling just like I do so you can get results.

RESOURCES & LINKS:
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How to Use Storytelling to Connect With Readers (Video):

How to Leverage Storytelling to Increase Your Conversions (Article):
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The first example I have about storytelling is a significant objects project.

There was this guy, he bought 200 items for $129.

He then took those items, created a story around them, each individual one, posted it on eBay for each object, and can you guess how much he ended up selling everything for?

A whopping grand total of $8000.

That’s the power of storytelling.

Step one, define your core message.

If you don’t have a core message, your story’s going to continually ramble and ramble on.

There has to be a point to a story.

You can’t just tell a story because you want more sales or more conversions or more people to follow you.

If there’s no point, people aren’t going to know why they should continually pay attention to the story.

Step two, decide what kind of story you’re going to tell.

One version of storytelling is incite action.

It’s to get other people to take action and do something.

If you tell a story that motivates people, you can get them to take action.

Another way of storytelling is to tell people about yourself.

You can have a story about yourself, ups and downs you went through, it could be motivational.

This can help inspire other people jump on your bandwagon, follow your personal brand, follow you over the social web.

Personal storytelling is amazing.

When people get to know you, they relate more, they’re more likely to follow you, and your personal brand is more likely to grow.

Conveying value is another way of telling a story that gets people to join your bandwagon.

What I mean by that is if other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.

This not only help to generate sales for your company, it also helps with your personal brand.

The last way that people typically storytell is to educate and pass knowledge on.

When you educate and you’re passing knowledge on through a story, they’re much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.

Step three, you need to establish your call to action.

If you tell a story, you get people hooked, they’re all about you, they’re about your personal brand, they’re about your business, but they don’t know what to do next, you’re not really going to see any sales or conversions.

You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be.

It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more stories, build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.

Now, before I let you go, because you have all the steps, I want to give you three quick bonus tips.

I’ve been storytelling for a long time, and I found that when a good story includes these three main things, it does much better.

So let’s go over these bonus tips.

Bonus tip number one, you need to have characters.

This allows people to see themselves in the story and be a part of it.

Without that, there’ll be a disconnect between you telling the story and the person listening on the other end.

Always have characters, and make them relatable.

Number two, you need a conflict.

Without the conflict, there’s not going to be that hook that gets people there waiting to figure out what’s happening next.

We don’t have conflict and everything’s hunky dory and roses, then people are like, okay, cool, this is boring.

Always have conflict in a story.

And of course, this is the last bonus tip, you need resolution.

You got the conflict, you need the resolution to go with it.

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44

How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy

How To Repurpose Your Blog Content For Social Media // Creating social media content is hard, right? What are people going to like? What do they want to see? Well, it doesn’t have to be.

RESOURCES & LINKS:
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Does Repurposing Content Work? Here’s a Data Driven Answer [article]:

Content Repurposing: What’s Old is New Again [article]:
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What do you think I do?

I barely create new content for social media.

Every once in a while I do, but in most cases I repurpose it.

That’s how you become more efficient, and you get the most from your marketing investment.

So let’s start off with the first tip.

When you release a blog post, I want you to share on all your social channels.

I’m talking about Twitter, Facebook, LinkedIn, Instagram.

You can even do a story on Instagram and tell people to swipe up to go and head over to your blog and read that blog content.

That’s how you repurpose content.

That’s the easiest way.

The second tip I have for you is taking that blog content and also post the text base of that content on the social profiles.

So after you share the content, which was in step one, the second step, a week later you can take that whole article and upload it, and put it on Facebook, put it on LinkedIn.

By sharing away you’ll notice that you’ll get all this engagement all over again just on these social profiles.

It’s an easy thing to do.

The third tip I have for you, and the third strategy, this one works really well, as well.

Take that blog content and cut it up into chunks.

You can take little chunks and quotes and put them on LinkedIn, put them on Facebook, put them on Instagram.

Heck, you can even turn ’em into an image.

You can pay someone on Fiverr to take 50 quotes, pay ’em 10 bucks or $5, they’ll turn them into an image and you can start uploading ’em to all these social profiles ’cause everyone loves image-based quotes.

That’s a great way to repurpose your content leveraging what I call micro-content, in which you’re taking big pieces of content that you have and cutting up into small pieces of chunks and posting them everywhere to see how they do.

The next thing I want you to do is take your blog content and create videos from it.

Just bust out your phone.

It doesn’t have to be anything crazy.

You don’t have to go into a studio like me.

Bust it out, film yourself talking about the same thing that you already talked about in your text-based content and upload it as video, because you know what, LinkedIn, Instagram, YouTube, Facebook, they all prefer video over text.

Well, with YouTube they only prefer video over text, but you get the point.

By showing video-based content, you’re going to get extra traffic that you wouldn’t have if you just created text-based content.

And last but not least, repost your content at least once a year.

Take that content that’s already done well at least once a year.

I’ve even done it once a quarter.

Heck, I’ve even tried doing it three times within 24 hours.

Some social sites like Twitter, that works.

Other social sites like Facebook hate that.

But when you repost at least once a year, you’ll get more juice from that same piece of content.

That allows you to get more traffic without creating new content.

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44

The Hard Truth About Marketing & What Will Stop Working In The Near Future

The Hard Truth About Marketing & What Will Stop Working In The Near Future. Ads keep getting more expensive, SEO takes longer to see results from, social media algorithms keep restricting organic reach.

RESOURCES & LINKS:
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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) :

How Digital Marketing Will Change in 2019 :
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Here's the hard truth, marketing is going to keep getting harder, and what used to work and what used to be easy is no longer going to be the case.

Companies in Silicon Valley raise millions of dollars, in many cases hundreds of millions, and sometimes even billions of dollars.

Do you know what that money is mainly spent on, these days?

Marketing and Sales, that's driven up costs drastically.

There's even an age-old saying, do you know who the best marketer is, the one who can spend the most money on marketing.

In other words, it's going to get more expensive, it's going to get harder and harder so what should you do.

First, marketing isn't about marketing anymore.

Marketing is about putting the user first.

If you do what's best for them, you'll get the traffic, you'll get the sales.

If you don't create something that's amazing, something that delights people, you're not going to do well, and if you don't know how to do that, you need to go back to the drawing board and talk to your potential customers.

You can use tools like Hotjar, SurveyMonkey to survey them, you can pick up the phone and start calling people and getting their feedback.

The second thing that you need to know is, marketing has changed to omnichannel approach.

One channel isn't going to drive you the results that it used to, for all these older companies, the reason being is the landscape is more competitive.

It doesn't mean marketing doesn't work, it just means it's competitive, and you're not going to get the results you want from each channel.

But, if you combine them all, you can still do well.

I want you to do things like collect emails, and leverage push notifications.

By leveraging all of these channels, you're going to do better.

The third thing that you need to know is, you need to have differentiation.

Businesses online are a dime a dozen now.

Everyone's considered creating a business online, more than they're even trying to create a business offline.

People don't want all these retail stores, people don't want to have all these Verizon boots anymore, selling you cellular phone service.

Instead, they want all these Internet and web-based companies that deliver within an hour, so that way they don't have all these fixed costs.

In other words, if you can't differentiate yourself because there's more competition now, there's no reason for people to go with you, over your competition.

For example, I use Apple computers, not because of the price, but because they connect with all my devices, they're seamless, they're easy to use, and they last a long time.

And you do get a good product for the price.

While there's a lot of other cheap PCs out there, a lot of them break, they get slowed down after you use them for like six months.

You don't have those issues with an Apple computer.

If you can't figure out what differentiates you from your competition, you won't do well.

The fourth thing I want you to do is to leverage the rule of seven.

When someone sees your brand seven times, they're much more likely to convert.

If you don't engage and interact with them seven times, they're not going to do as well.

So doing things like remarketing helps, and I know a lot of you are already doing that.

The last thing I want you to do is to update your content.

Update your site, continually improve your load time.

In other words, I want you to keep getting better.

Just because you're doing well doesn't mean you should stop.

Things are going to keep getting harder, in the future years.

So if you don't keep improving, eventually you're going to find that your traffic, your sales are all going to dip.

Think of it this way, there's so many blogs out there, over a billion, that now Google doesn't want to just rank the best content, they also want to rank the freshest content, because they have so many to choose from.

So if you don't keep updating your content, your rankings will dip, if you don't keep improving your load time, Google's going to rank someone else, who keeps having a faster site.

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