When I first got started online, many light years ago… it was easy to get emails opened. You could expect to get 50 to 60% of your emails opened.
People would read and respond. It was great, business and life was good, but it was a novelty then.
You create an awesome lead magnet.
You’ve done your market research,
so you know your prospects are going to want to get their hands it by joining your list.
What do you giveaway to your prospects?
The era of using anything as a giveaway online is over.