Choosing Who You Partner With,
Is Crucial To Your Business Success

Being an entrepreneur can be a lonely path at times.

You are working to build a better life...

fulfilling a dream that you have to control your own destiny.  

When you first get started, there is much to learn and even more needs to be done.


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Select Your Business Partner Wisely

So, it’s natural to look for someone that you can work with.

Someone that has more experience than you do. 

I don’t mean a mentor, although having a mentor is very important.

I’m referring to someone that you can team up with on a product launch. 

This is a place where you need to very careful.

You may find someone that you feel comfortable with and want to work with...

but that doesn’t mean they are the right person for you.

This is crucial and should be well thought out before you decide to move forward.

Make sure that person, or people will be a good fit.

When you are just starting out...

making the wrong choice could lead to disaster...

the difference in getting things off the ground or crashing and burning before you get started.

This is the last thing that you want to have happen.

Next, let's consider a couple of questions you can use.

They will help you to be prepared for the discussion you must have before choosing a partner.   

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Questions You Should Ask Before
Choosing a Partner for Your Business

There are a couple of things you need to find out prior to entering into any kind of relationship.

  • Are they working on a project? This will interfere with their commitment to working with you. The last thing you want to happen is to be well into the planning and building stage only to find out they are working on another project.

This only leads to delays and even worse, total abandonment, leaving you holding the bag.

When that happens, it can set you back weeks or...

even months depending on where you are in the project.

  • Can they be trusted?

    I realize this is not an easy one to determine. But it is one you need to think about.

    When the person gives their word they are committed to working with you on a project...

    are they truly committed, or will they bail on you for another opportunity?

    Talk about messing up your progress and your mindset!

Unless you are prepared for this, it can set you back...

and you will end up back at square one scratching your head.

There are many more questions you can ask when interviewing a potential business partner.

These are just a couple to get you thinking about what to ask.

It really depends on whether you are looking for a one-time engagement or...

maybe a joint venture that will carry over for multiple projects.

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Consider Outsourcing as an Alternative

Rather than partnering with someone that may let you down later.

Take the time to build a plan of action.

Then hire out the things that will eat up too much of your time.

You can easily find people that can help you with building a website...

creating graphics, doing research and even writing copy for you.

It may cost you a little more than if you did it all yourself.

But trying to do everything on your own is a sure way to failure.

There are not enough hours in the day to get everything done.

Take it from me, the money you spend to get things done will be money well spent.  

You are not an expert in all areas, don't try to be!

Do some research, ask for recommendations.

Test their abilities and then let that person or people do this stuff.

Spend your time and energy on the things that you are good at.

Leave the rest to others.  

Your time is better spent on creating ideas and planning out your next product.


  • Choosing a Partner to Work with is Critical - Take your time. Don't rush to a decision.
  • Select Your Partner Wisely - This decision if made in haste and may set you back or even completely derail you.
  • Prepare Questions - Make sure you have a list of questions to ask while interviewing potential partners. 
  • Consider Outsourcing - Using others to do some of the work may be the best alternative.  

Be sure to leave your comments below. I would love to know what you think.

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