Choosing Who You Partner With
Is Crucial to Your Business Success

Being an entrepreneur can be a lonely path at times.

You are working to build a better life, fulfilling a dream that you have to control your destiny.

When you first get started, there is so much to learn and even more that needs to be done.

Select Your Business Partner Wisely

So, it’s natural to look for someone that you can work with that has more experience than you do. I don’t mean a mentor, although having a mentor is very important.

I’m referring to someone that you can team up with on a product launch.

This is a place where you need to very careful.

You may find someone that you feel comfortable with and want to work with, but that doesn’t mean they are the right person for you.

This is crucial and should be well thought out before you decide to move forward with that person, or people.

When you are just starting, making the wrong choice could mean the difference in getting things off the ground or crashing and burning before you ever get your first product done.

This is the last thing that you want to have happened.

Next, let’s consider a couple of questions you can use that will help you to be prepared for the discussion that you must have before choosing a partner.

Questions You Should Ask

Questions You Should Ask Before
Choosing a Partner for Your Business

There are a couple of things you need to find out before entering into any kind of relationship.

Are they working on a project?

This will interfere with their commitment to working with you.

The last thing you want to happen is to be well into the planning and building stage only to find out they are working on another project.

This only leads to delays and even worse, total abandonment, leaving you holding the bag.

When that happens, it can set you back weeks or even months depending on where you are in the project.

Can they be trusted?

I realize this is not an easy one to determine, but it is one you need to think about.

When the person gives their word that they are committed to working with you on a project, are they truly committed, or will they bail on you for another opportunity?

Talk about messing up your progress and your mindset!

Unless you are prepared for this, it can set you back and you will end up back at square one scratching your head.

There are many more questions you can ask when interviewing a potential business partner. These are just a couple to get you thinking about what to ask.

It depends on whether you are looking for a one-time engagement or maybe a joint venture that will carry over for multiple projects.

Consider Outsourcing

You May Want to Consider Outsourcing Instead

Rather than partnering with someone that may let you down later, take the time to build a plan of action, and then hire out the things that will eat up too much of your time.

You can easily find people that can help you with building a website, creating graphics, doing research and even writing copy for you.

It may cost you a little more than if you did it all yourself, but trying to do everything on your own is a sure way to failure.

There just aren’t enough hours in the day to get everything done.

Take it from me, the money you spend to get things done that you are not an expert at will be money well spent.

Do some research, ask for recommendations, test their abilities and then let that person or people do this stuff.

Spend your time and energy on the things that you are good at and leave the rest to others.

Your time is better spent on creating ideas and planning out your next product.


  • Choosing a Partner to Work with is Critical – Take your time. Don’t rush to a decision.
  • Select Your Partner Wisely – This decision if made in haste and may set you back or even completely derail you.
  • Prepare Questions – Make sure you have a list of questions to ask while interviewing potential partners.
  • Consider Outsourcing – Using others to do some of the work may be the best alternative.

Be sure to leave your comments below. I would love to know what you think.

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