Create Marketing Videos like a Pro
Are you struggling to use video to promote online?
Does creating a professional-looking video scare you?
If you answered yes to either of these questions, you are not alone.
There are people all over the world creating videos these days. Just look at YouTube or Facebook.
Most of these videos are spur of the moment videos or they just do not look professional. They just are not being noticed. If you are trying to build a following for your business, you need to be memorable.
You may be thinking that to create a professional video requires lots of time and money.
What if you had a video maker you could use without years of experience to create professional-quality marketing videos?
Video Creator Tools
There are many different video creators and video editing tools being promoted these days.
With so many tools being promoted, it’s hard to know which tool is best for your business.
There is never enough time in the day to do all the research, but it’s something that is needed if you are going to be successful in marketing your business.
Some video creator tools are way too complicated like Final Cut Pro. It’s a great product, but you’ll need to spend lots of time learning how to use it. For most people, it is way more than is needed.
Then there are tools like Animoto, again a good product, but you don’t have the creative controls that you may need to produce the marketing videos that you need for your business.
I have tried many different video creator products and recently I found one that I found to be easy to use, has the features I need to produce high-quality videos without having to be a videographer.
The product is called InVideo. This is a SaaS cloud solution which means that you no longer have to worry about updates or whether it will work on your platform.
I like it because it offers predesigned templates with sizing to fit your every need. Create promo videos, Instagram videos, intro/outros, you name it formatting for social platforms, testimonials, video ads are easy as can be.
In the video below, I do a walkthrough inside the product so you can see it for yourself.
As you can see from the impromptu video above, the InVideo product has everything you need to produce high-quality videos for any situation.
Best Practices for Creating Professional Videos
The video I created for this article was done without a script and it shows.
You can have the best video creator and video editor, but the video can still turn out poorly.
To create high-quality videos, you want to plan out your video in advance.
This takes a little work but makes all the difference in the world.
You should start by determining what message you want to give your audience.
Who are you trying to communicate with?
What are you trying to share with them?
How will the video help them and improve their situation?
Once you have written down the who, what and how for your video, you should storyboard the video.
It doesn’t have to be fancy, just map out your scenes or,
if you are using slides, how you want the slides to be formatted.
Now you want to write your script. This can be a word for word script of what you want to say or just bullet points to keep you focused.
If you are new to creating videos, word for word might be the best approach.
Practice your message a few times out loud. It is going to sound different than just reading it.
Have someone you trust review it with you. Listen to their thoughts and suggestions.
Make any adjustments you feel are needed. Practice a bit more and then…
you are ready to record. Don’t be concerned if you stumble. When you make a gaff, just pause, clap your hands together and continue from where you made the mistake.
Once done, the video editor will help you trim all the parts that you want to remove.
There’s a great free training that Pixar provides at the Khan Academy. I found it very enlightening and so I want to share the link with you here.
I hope you found this helpful.
Video is so important and if you are not using it, you are going to be left behind.
Be sure to checkout InVideo. I truly believe you will love it!
Please be sure to leave a comment below and let me know what you think.