Imagine this…
You create an awesome lead magnet.
You’ve done your market research, so you know your prospects are going to want to get their hands by joining your list.
You’ve prepared and uploaded a great autoresponder series of emails…
that will build relationships with your subscribers and lead them to purchase the product you are promoting.
You are seeing the money rolling in because you know this email series is going to turn leads into buyers.
So then you rollout your lead page to the world.
You’re driving traffic like crazy.
Your traffic stats are off the charts…
but despite all the traffic, you are not seeing the expected results.
When you get a huge amount of traffic but just a trickle of signups, you know something is seriously wrong.
If the traffic you are driving to your landing page is targeted and,
the lead magnet is offering great value, then you have to figure your lead page isn’t up to par.
So let’s look at the top two issues with lead pages and how to fix them
Poor Page Design
Copywriters will tell you that you could write your ad copy on a cocktail napkin and,
if the message is good enough people will read every word.
It makes copywriters feel all warm and cozy, but it’s not going to improve your conversion rate.
You may have visitors leaving your lead page within seconds.
So much for building a big list, right?
The truth is, your landing page design DOES matter.
This is because your page design creates the first impression.
Your visitor will only take a second or two to make a decision, and if they don’t like what they see, they move on.
Let me give you an example of what I mean
Have you ever gotten into someone’s car and it’s a total mess?
There’s garbage everywhere and it smells like someone died in it
What are your thoughts?
That’s right…
You are probably trying to figure out how to get out…
Now, think about when you get in the car and it’s shining on the outside and inside.
Smells like it’s brand new…
You sit back in the seat and just enjoy the ride.
The experience between these two scenarios is completely different.
Well, the same thing goes for your landing page design. When your landing page is clean and polished most people don’t notice the design.
But, if you have an amateur looking landing page that is cluttered…
Just about every person who visits your site will notice.
The point I’m trying to make here is, you need to present a clean and polished landing page.
I’m guessing you are probably not a web designer and, maybe
you can’t afford to pay someone big bucks to create one for you.
That’s OK
you don’t need to have design skills when you have the right tools…
There are apps that create modern, cutting-edge lead pages for you with just a couple clicks of the mouse.
You never again have to worry about losing visitors to bad design.
By using one of these apps you can create the latest in lead page design…
like inserting a background video with just a couple of mouse clicks.
Look, if you don’t know anything about web design, then stop fumbling around trying to do it yourself.
If your landing page looks like an amateur put it together,
then you can be sure your visitors will think your products aren’t any better.
You have to make a great first impression…
showcase your goods using a stunning landing page design.
Ineffective Copy
While your design is important in making a great first impression,
it’s your actual sales copy that’s going to turn visitors into subscribers.
Let’s look at the problem…
Many marketers don’t know anything about writing good copy.
Even the marketers who do know how to write sales copy don’t necessarily write good copy.
Just because their lead magnet rocks, doesn’t mean they know how to explain to their visitors why it rocks.
So let me share a few tips with you for writing a great sales copy that…
grabs your visitors’ attention and get them filling out your opt-in form.
Know Your Audience
Before you write one word of copy, you need to learn as much as you can about your audience.
The best way to do this is to be a part of your target market for a couple of days.
Do the things they do.
Visit Facebook groups and forums where they congregate, and eavesdrop like crazy.
If you are targeting golfers, then go golfing this weekend and spend time reading golf forums, groups, blog discussions, and even product reviews.
The more you know about your target audience, the easier it will be for you to write copy that connects with them and appeals to them.
Focus on Benefits
When your visitors land on your lead page, they want to know what’s in it for them.
Your headline, your bullet points and nearly every word of your copy need to deliver that answer.
That’s why your copy should focus on the benefits, and not the features.
This is what will attract users compelling them to join your list?
Arouse Curiosity
Emphasizing your lead magnet’s biggest benefits will help to generate a desire for your product and lead people toward the opt-in form.
You can give them an extra push by piquing their curiosity about a product benefit.
You tell prospects that they will get a benefit, but leave it a mystery as to how it all works.
For example, maybe you have a weight loss report, and you say something like this:
“Discover this ancient herb that melts fat like crazy – it’s probably already in your cupboard!”
Do you see how that works?
First, you promise a benefit (melting fat like crazy), then you pique your prospect’s curiosity about which herb might deliver this exciting benefit.
The only way they can find out is by joining your list, so they’ll do just that to satisfy their curiosity.
Good design, strong benefits, and curiosity = one great lead page that will convert like crazy for you.
So Now Your Lead Page Rocks…
What’s Next?
If you follow the simple tips above, you are certain to improve your conversion rate.
A polished and clean design invites people to read your lead page, and
good copy keeps them hooked so they will complete your opt-in form.
Of course, getting people to join your list is just the beginning of building a big, profitable list.
Once they’ve subscribed, you need to find hold their attention, so they will open your emails, and click on your links.
How do you do this?
There’s more to it than I can provide in one simple article.
The good news is…
someone else has already put together a ton of information you can use to build your profitable mailing list.
And you can get your hands on it right now by clicking here: emarketersclub
What you have heard is true – the money IS in the list.
A good mailing list is one of the most profitable business assets you’ll ever own.
To find out how to start creating this kind of list for yourself by clicking the link above and just wait until you see your subscription numbers grow like crazy!
Let me know what you think, leave a comment below.
