Have you ever bought a PLR (private label rights) product?
The purpose is to use it in your business…
but it still sits on your digital bookshelf.
This is the story of so many would-be marketers.
They see a product they just know will fit…
they can put to use in their Niche.
Then, without even realizing it, it ends up not being used.
You may have flipped through it, possibly even gone into details and taken notes.
Or worse, you take the private label rights product you bought and just push it out the door…
trying to promote and sell it to your audience.
Nothing happens, no one buys it…
You scratch your head and start to believe that the PLR is junk or that PLR doesn’t work,
at least not in your niche.
Nothing could be further from the truth. The real problem is, you didn’t take the time to reinvent it.
PLR Mistakes to Avoid
PLR is being used by marketers online and offline and has been for as long as the product has been sold.
So, how do you make it work for you?
The big mistake that most marketers make, myself included, is not taking the time…
to review the content,
change it to sound like it is coming from you,
changing the graphics, rename the product.
Recreate it in your image.
Now, this may sound like a lot of work, but it is not.
You can repurpose the product and turn it into a brand new product in a matter of a few days, hours when you think about it.
Turn PLR into an Asset
Let’s take a look at some of the things that you can do with PLR to turn it into an asset for your business.
Rename the PLR
The very first thing you need to do is rename the product. This may mean buying a domain for it. It may be that you just rename it and promote it as a product coming from your branded website. Just be sure to come up with a new name for the product.
Change the Graphics
The graphics will need to be changed as well. No worries here. You can hire a graphic artist on Fiverr or Freelance for a few dollars. They can create new eBook covers for a few bucks.
If there are videos involved, then there may be more graphics, but again, all of this can be outsources for a reasonable cost. There are people all over that can do this in short order.
Don’t waste your time trying to do it yourself. Unless you are a graphic artist you need to outsource.
Go through the product and take notes.
Notes of what you want to reword, add to or remove altogether. Put your personal touch on it.
Redo The Audio and Video
If the product came with audio and video, rerecord it. Just changing the voice in the product sets it apart from all the other people trying to take the easy way out. There is free software you can use to record with. More than likely the product has a presentation that came with it from the video.
I know, you may be scared to record yourself. No one likes to hear his or her voice; we all think it doesn’t sound professional. Guess what, that makes it better. People can relate to that and when you start to grow into webinars, people will recognize your voice.
If you can’t bring yourself to do this, then you can outsource this too. Just know you will be better served to just suck it up and do the recordings yourself.
Change Colors and Fonts
Changing the color scheme that is being used will make the product look different. You don’t need to go crazy, but freshen it up with new colors. You may want to change the fonts that are being used too.
I’ve only scratched the surface here. There are so many things you can do to repurpose PLR for your own business. You just need to make sure you are doing something to make it different. The more the better.
I hope you found this information enlightening and informative.
Let me know your thoughts, leave your comments below. Share it with your friends and followers.