Have You Ever Taken a Mini-Course?
Did the course entice you to learn more or leave you lacking?
In our online world, connecting with people is challenging.
You need to keep your audience’s attention and provide value.
Many different techniques can be used, but…
Keeping your visitors engaged requires using something easy to consume, entertaining and informative.
Why Create a Mini-Course?
By using a mini-course you can be engaging, offer value and if done right,
have your viewers clamoring for more.
What’s better than when you have people that are hungry for what comes next?
When you are watching a TV show, do they give you the conclusion right away or…
leave you hanging for the next episode, waiting to see what is going to happen?
Types of Mini Courses
There are many different ways that you can deliver your mini-course. I will cover a few below.
Email Mini-Course – this method delivers content in a series of emails. Something along the lines of the 7-steps to something that pertains to your niche. You promise a solution for an issue that causes pain or concern into people in that niche. If done properly, you can build a relationship while delivering value to those that have signed up to receive the content.
Audio Mini-Course – the method is similar to the email version only done using audio content instead of written content. Some people would rather listen to audio than read an email. So, depending on your audience and their tendencies an audio course can be a great fit.
Video Mini-Course – video is probably the most popular way of presenting your mini-course. It’s a combination of visual and audible and…
you can include written content as part of the course. By doing this you are hitting all the people consume information.
If the content is good, you have virtually hit a home run with you, visitors.
What Type of Content Works Best?
Again, there are a couple of different approaches and thoughts on what content should be delivered in a mini-course.
High-Level Overview – This is a good approach when you are looking to pique their interest, but not ready to provide specific solutions. This is good when you are delivering multiple products.
As an example: What is email marketing and How Can it Help You in Your Business?
Deep Dive – with the deep dive you are digging into a very specific part of the product that you are promoting. It’s a good way of grabbing their attention with the value that hints to more in the product itself.
An example here would be: How to use create an effective squeeze page, or
how to use an autoresponder, i.e. GetResponse, Drip or AWeber.
You get the idea.
Mini-Courses can be stacked as well. By doing this you can continue to provide value, grow your relationship with your subscribers and introduce additional products.
It’s a Win-Win for everyone.
What Formats Work Best?
We covered this a bit at the beginning…
Here’s a list of different ways to offer your mini-course.
PDF Download – This is powerful and will last forever.
Blog Posts – they are different from a regular post. Content is provided over multiple posts.
(Hint: Watch for one on my blog soon.)
Video – We covered this one, but to clarify, this can be delivered in one video or over a series of videos.
Private Facebook Group – I like this method… This method can go viral if done well. Members of your private group invite their friends and contacts to join the group.
Teleseminar – you set up an audio delivery on the phone. There are a few services that you can use for free and even record the calls. Check out https://www.freeconferencecall.com/ – this is just one. There are others.
There’s Skype, email, physical mailer and more. Just use your imagination…
Find the method that best fits your audience and make it happen. You can do this once and make it evergreen. The sky is the limit.
I hope you found this informative and helpful.
Let me know what you think. Leave a comment below and share it with your friends and followers.
