The Essays

Essays on online business, AI, technology,
and understanding what matters.

This is where I explore the ideas beneath the work.

Some essays focus on building online businesses, creating assets, and developing lasting relationships.

Others look at AI, technology, attention, perception, and the quiet mechanics that shape how people think, communicate, and decide.

The subjects may change, but the purpose stays the same:

To help you see what matters, ignore what doesn’t and build something that lasts.

7 Lead Magnet Ideas That Can Help You Build a Better List

7 Lead Magnet Ideas That Can Help You Build a Better List

The Power of AI Has Nothing to Do With Speed

The Power of AI Has Nothing to Do With Speed

The Difference Between Information and Understanding

The Difference Between Information and Understanding

Why Specific Numbers Make Ideas Easier to Trust

Why Specific Numbers Make Ideas Easier to Trust

Why Your Writing Looks Better the Next Day

Why Your Writing Looks Better the Next Day

The New Scarcity Is Judgment

The New Scarcity Is Judgment

The Importance of Reaching Your Own Conclusions

The Importance of Reaching Your Own Conclusions

What Your Audience Isn’t Telling You

What Your Audience Isn’t Telling You

Why Unfinished Thoughts Capture Our Attention

Why Unfinished Thoughts Capture Our Attention